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our favorite articleBye bye Google, hello TikTok: Gen Z looks elsewhere
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40% of Gen Z don't "Google" anymore... they scroll on TikTok & Insta!
The search game has completely flipped. 40% of Gen Z now use TikTok and Instagram for search instead of Google.
The search game has completely flipped. 40% of Gen Z now use TikTok and Instagram for search instead of Google.